Special Edition: The Road to Success in Digital Transformation with Rachel Lockett at Pohlad Companies

Written By Jake Jorgovan

On this episode, host David Wright welcomes back former guest Rachel Lockett, Chief Information Officer at Pohlad Companies, to discuss:

  • The new e-commerce platform Carousel Online that Carousel Motor Group, an operating company of the Pohlad Companies, launched in May of 2022.

  • How Carousel Online has reimagined the process of buying used cars.

  • How the company has quickly become a digital success story by putting the driver first.

  • How a big part of its success has been relying on data analysis and providing the needed resources.

  • How Carousel Online leveraged existing technologies and found a really strong partner in Cox Automotive.

  • The importance of capturing customer sentiment and customer experience to create a premium digital experience in an otherwise non-premium space.

  • Strategy Tuesdays and their significance in looking for new opportunities for improvement.

  • Providing trade-in evaluations, precise monthly payments and no haggle financing to establish trust.

  • The overwhelmingly positive customer satisfaction score and receiving nothing but 5-star reviews.


Resources:

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Jake Jorgovan

https://Jake-Jorgovan.com

https://www.jake-jorgovan.com
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