Creating Low-Risk, High-Reward Strategies with Daniel Burrus of Burrus Research, Inc.
In this episode, David Wright is joined by Daniel Burrus, a renowned futurist, author, and Founder and CEO of Burrus Research, Inc. a global research and consulting firm based in Wisconsin. Burrus shares his insights on anticipatory thinking, hard and soft trends, and how businesses can leverage these concepts to remain relevant and future-ready.
Key Takeaways:
(07:45) Thinking big, then aiming for an even bigger goal.
(08:55) The power of failing fast to learn faster.
(12:14) Failure fosters growth through resilience and adaptability.
(21:27) Defining hard trends as future facts that drive certainty.
(23:41) Distinguishing between hard and soft trends in planning.
(25:11) Viewing disruption as a choice, not an inevitability.
(30:53) Using future facts to confidently innovate and make bold moves.
(36:16) Taking an hour a week to unplug from the present and focus on the future.
Resources Mentioned:
2025 Technology Hard Trends Report
Flash Foresight: How to See the Invisible and Do the Impossible by Daniel Burrus
The Anticipatory Organization by Daniel Burrus
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